SUNDAY SCHOOL PROMOTION AND PUBLICITY

By Alton E. Loveless

I. The Sunday School Itself is Promotional. 

      The quality of your Sunday school is a great promotional force.

                        Scriptural methods involve:

            --Positive Bible teaching.

            --Appealing organizational pattern.

            --A Gospel-centered message.

            --Personal interest in individuals.

            --Involving many people.

            --Constantly training the staff and recruits.

            --Keeping personal records.

                        --Praying for the Lord's blessing. A good Sunday school attracts

                           people to the church.

II. Effective Sunday School Promotional and Publicity Techniques.

            At the Church.

            --An attractive outside bulletin board or sign.

            --Department bulletin boards in the church.

            --A church paper, rich in names of folk.

            --Sunday school departmental bulletins.

            --Sunday school directory.

            --Sunday school registrar's desk in foyer.

            --Remodeled commercial displays from stores.

            --Announcements in the services on Sunday morning or evening.

            --Imprinted "T" or sweatshirts for youth.

            --Attendance graph for use with staff and then posted.

Out from the Church.

            --Bumper stickers and decals.

            --Ads on buses or taxis.

            --"Complimentary tickets."

            --Parades through the community.

            --Telephone campaigns.

            --Community or church-wide mailings.

            --"Invitations Canvass."

            --Sunday school enlargement campaign.

            --Newspaper ads.

            --News releases should have many names of people.

            --Printed promotional brochures or announcements.

            --Radio programs or spot announcements.

            --Friendly visits by teachers and others.

Throughout the Church.

            --Advertising through teenagers. Personal testimony. Personal

                invitations. Skits, Phoning, Handbills.

            --Advertising through church resources. Church planning calendar.

               Church bulletin. Church newspaper. Pastor's newsletter. Bulletin

                board. Announcements.Radio broadcast. TV program.

            --Advertising through direct mail. Post cards. Personally typed

               letter, Hand-written letters.

            --Advertising through communication media. Radio. TV.

               Newspapers.Purchase advertisement.

            --Advertising through community resources. Posters. Community

               bulletin boards.